Business Plan

Business plan element

Detail

Summary

• Who you are, what you want to do, how you intend to do it. Usually written last.

Your Organisation

• Track record, current plans, partnerships, and people.
• Quality control/standards or methods of impact measurement being used by the organisation. This relates to the organisation (whether new or existing).

Introduction to the Project

• Project Objectives
• Proposed Programme for delivery
• Proposed impacts / benefits of the project
• Proposals for management and operation of the asset and the capital construction phase where relevant.

Market

• Need -what is the target market?
• Supply -who else is in the target market - why can't they supply what is proposed?
• Demand -what it is and how does the project meet it
• Pricing -how have charges been arrived at?

Promotion

• What methods have been chosen (Online, direct to customer) and who will do it (in house or external)

Resources

Financial Projections

• Should include Cash Flow (For first year)
• Expenditure/profit and loss1 for each year of the period of the plan

Explanatory notes

• Should specify the assumptions on which projections are based and why. This should include assumptions about timing and levels of commitment for both income and expenditure.

Risk Assessment! Management/Mitigation

• Analysis of Political Economic Social Technical Legal Environmental (PESTLE) issues or Strengths Weaknesses Opportunities and Threats (SWOT) to identify risks.